Reputation & Risk:
Business-Critical Lessons from the Surface & Dark Web

Understand the power of online communities in today's media-driven world. Gain vital insights for leadership through an interdisciplinary lens.

Applications for this round are now closed. You can register your interest to be notified when the next application cycle opens.

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Programme highlights

There is a growing influence of online communities in shaping modern society. We aim to equip leaders with the interdisciplinary knowledge and skills necessary to navigate these dynamic digital landscapes effectively.



start date

May 31st


5 weeks



Discount available for self-funders, start ups and non-profits.



Self-paced learning & online sessions.
Two immersive days on campus.


2-4 hours per week

90 min online interactive sessions with self-paced prep.

View the brochure
the programme
Reveal the Power of Online Communities

How much do we understand about the narratives and influence of online communities on our working lives?  

Discover their hidden power and learn to navigate their collective intelligence effectively and gain essential skills for managing risk, reputation, and communication in today's media-driven landscape.

Join us to decode the secrets of online networks and stay ahead in the digital age.

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Our approach

Curious about the narratives and influence of online communities on our working lives? Join us to explore the dynamics of digital groups and their impact on business strategies.

programme overview
Programme overview

Gain insight into online communities' impact on leadership, essential for managing risk, reputation, and communication in today's media landscape.

Your interdisciplinary faculty
Mark Frankel profile photo
Mark frankel
digital media consultant and strategist

Mark, a former BBC News journalist, boasts 25+ years in broadcast and digital media. He's lectured on political communication, migration, and trafficking at St. Mary's University, also serving as a visiting lecturer at City and Cardiff Universities. Mark leads courses on podcasting, digital strategy, and generative AI, while researching online community dynamics for Nieman Lab and Reuters Institute.

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Dr james carney
MASc programme director

James, a computational linguist, explores the nexus of cognition and culture through AI. With expertise in interpretive, computational, and experimental methods, his research, funded by Wellcome Trust and others, enriches LIS's interdisciplinary approach. As founding director of Texture AI, he serves top-tier clients like BBC and Google.

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dr michael englard

As LIS's Registrar, Michael spearheaded securing new Degree Awarding Powers, a historic achievement after over fifty years. He established two charities and sits on the LIS Board, while also teaching modules on wicked problem narratives.

Acquire skills in creating online profiles and verifying information effectively.
Gain understanding of the complexities of dark web markets and counterfeit economies.
Develop strategies for engaging with invitation-only online communities while considering ethical implications.
Analyse brand narratives in online spaces and learn strategies for effectively targeting consumers.
Present analyses of chosen online communities and discuss insights gained for reputation management.
Learning Outcomes

By the end of the course, participants should have a comprehensive understanding of the unique language, psychology and practice of a range of online communities and how to deploy what they have learned in their working lives.